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Omoleye Omoruyi

Big Brother Naija

Does it make sense to buy shares in a company that sponsors Big Brother Naija?

Lifestyle / By

Another season of Big Brother Naija (All Stars) is on. And as usual, people have turned to their TV screens to watch the latest drama unfold. Well at least for the ‘yuppies’ – Gen Zs and millennials. Meanwhile, trend spotting brand managers and marketers have latched on to paid partnerships with the show’s producers, as …

Does it make sense to buy shares in a company that sponsors Big Brother Naija? Read More »

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